3 Bright Ideas For Better Visual Branding During Virtual Meetings
In the past, I've written a lot about virtual meetings and the visual impact on your brand.
As a virtual photographer, my eye starts to recognize opportunities for improving how you appear at a virtual meeting.
The tweaks are subtle.
Following are the three next level suggestions for improving your image during a virtual meeting.
💡Color of light. The most common color on an attendee's face on a virtual meeting is yellow, followed by orange. That often means the lights used are incandescent.
Soft white lights are a good solution.
A techie option is to go for a light rated close to 5500k (kelvins), a neutral.
Many ring lights have options that include Warm White, Cool White, and Daylight.
2. 👀 Glasses. I wear them. Half of my clients do as well. They are a challenge.
Look straight at the screen. Do not have the screen positioned so that you have to look up.
Have lights slightly above your screen and to either side if you have multiple light options.
Put an anti-reflective or anti-glare coating on your lenses. While this doesn't resolve the whole problem, it helps.
3. 👪 Project a professional image. If you don't have an option for a professional environment, use a green screen.
👀👀👀For ease of use, look for the ones that you can attach to the chair you're on.
Don't wear green. You'll become part of the scene.
Have your lighting as even as possible.
Enjoy the process!